This story is available exclusively to Business Insider subscribers.As the influencer industry continues to grow, so does the demand for talent managers and agents to help creators turn follower counts into lasting businesses.
We spoke with industry professionals to identify the managers and agents signing the buzziest creators and built an exclusive interactive database that gives an inside look at who is working with the top stars on YouTube, Instagram, TikTok, and more in 2020.Over the past few years, Business Insider has tracked the influencer industry's explosive growth into a multi-billion-dollar category that's made digital creators a core part of the entertainment world.
Each year, new creators are breaking into the industry across platforms like YouTube, Instagram, and TikTok. And as the industry grows, so does the demand for managers and agents to help them build on their success. Some influencers have both a talent manager and an agent. In those cases, a manager will often help with the day-to-day work of crafting the creator's brand. The agent will work bringing in deals and on broader business strategy, offering access to top brands, celebrities, and helping the creator enter into the world of traditional entertainment . There's also some overlap between the roles.
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