is one of a kind. As the first online shopping site dedicated to products for people with disabilities, health conditions, and caregivers, it provides much-needed essentials to a market that has traditionally been ignored by fashion. Launched earlier this month by activist and author Sinéad Burke and MagnaReady inventor Maura Horton, it’s the sort of passion project that propels the industry forward.
MagnaReady grew steadily, expanding into an array of workwear in the Brooks Brothers business casual vein. Still, when her husband passed away in 2017, Horton found herself at a crossroads. “I wasn’t sure that I was still in it emotionally, because it’s a constant reminder of his challenges in life,” she says. “When I partnered with Li & Fung, Global Brands Group, I decided that with them as partners, it would be much easier and better for us to do this together.