Prior to launching his fund, he spent 15 years in investment banking at Merril Lynch, rising to managing director." by Simon Sinek
is a partner at Israeli-based VC firm YL Ventures, which specializes in funding cybersecurity startups worldwide. He oversees the firm's Silicon Valley office, its relationships with its limited partner investors and manages many of the programs that support portfolio founders. "Are we incentivizing ourselves correctly and do those incentives align us with both our limited partners and with our portfolio companies?" Brennan asked, in explaining the book's framework, which is called "libertarian paternalism."
After earning a PhD in electrical engineering from Stanford University in 1999, Hershenson developed a groundbreaking technique for optimizing the design of analog semiconductors. Having combined a hardware/software focus during her studies, she spent the next 13 years cofounding three startups in the mobile/e-commerce, enterprise software, and semiconductor industries — work that led to 14 patents and an armload of industry awards and honors.
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