The Ministry of Tourism, Arts and Culture announced a detailed recovery plan in its efforts to reinvigorate the national economy through the tourism sector that had been impacted by the Covid-19 pandemic.
Three main cores under the stimulus recovery plan had been outlined as part of the “quick win” strategies are estimated to boost the domestic tourism campaign:The programmes which had been identified to revive the domestic tourism industry focus on strategic collaborations and smart partnerships with airline companies, other tourism-related agencies including services/hospitality, transportation and private companies as well as collaborations with non-government organisations such as Malaysian...
c) ‘Cuti-Cuti Malaysia’ campaign with the cooperation of airline companies such as Malaysia Airlines Berhad , Firefly, Air Asia and Malindo Air to increase connectivity to holiday destinations in the country to encourage domestic tourism; e) Collaboration with Karyaneka to offer discounts on craft products to boost sales and drive up demand for Malaysian crafts.