Different series of Kweichow Moutai liquor are seen at a tasting section inside a direct sale store in Beijing, China November 2, 2020. REUTERS/Tingshu Wang
A special ‘Year of the Rat’ bottle that Yang purchased for 1,699 yuan at the start of 2019 is now worth almost double, about 3,000 yuan, according to e-commerce giant Alibaba’s Taobao marketplace - typical for the general growth in prices that are now their highest on record, drinks specialists say. “Recently the overall economic environment was bad, anything that has a potential to increase in value is popular,” said independent liquor industry analyst Cai Xuefei. Fine international wines and spirits have long been a target for wealthier Chinese.
“The financial feature of Moutai as an investment became obvious to many during the pandemic, and the price of old Moutai moved up stably and now stands at a historical high,” said Guangzhou-based independent analyst Zhu Danpeng. But Moutai also makes special edition, colourful bottles, like the annual Chinese zodiac range, and even a memorial bottle named after Hong Kong action movie star Jackie Chan that it rolled out in 2012.
Sirb60330586 can mamma W hook us up after the pandemic?
No matter how much you drink, you won't have a headache
Is it made out of tiger balls?
is it that good?
Loveittt