snack bar maker Kind earlier this month, reportedly paying $5 billion and marking one of the largest food industry deals since the start of the coronavirus pandemic.
Even as products like mac n' cheese, cold cuts, and other processed and shelf-stable foods fly off the shelves, experts say companies are likely to be cautious about taking on new operations through acquisitions.
But with many retailers and CPGs cutting back on their product lineups in light of new buying habits, helping a young brand expand has become a less appealing prospect. "If you're going to pay all that money, you might as well not get a fixer-upper," Goldin said in an interview with Business Insider.
Like Kind, Clif focuses on healthy ingredients, and they already sell their products in a range of places, from grocery stores to coffee shops, Goldin said. "They are online, and they are in multiple channels," he said. "It's established."The San Francisco Chronicle in 2017 that he had no intention of selling the business, instead preferring to keep it within his family.
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