To understand why Amazon's ambitious ventures have been so successful, it's worth taking a deeper look into CEO Jeff Bezos' customer-obsessed approach, which centers the company's strategy around addressing the customer's needs and problems.
. "If that means developing new skills that we don't have because we are working backwards from what the customer needs are, then we'll build those skills."primarily focused on enhancing offeringsFor example, Gupta said a gas company might add additional services to their gas stations without considering that customers want to avoid gas station altogether. By contrast, Amazon takes customer focus to another level.
"Even when they don't yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf," Bezos"It requires that the author of the idea crisply identify one or more very real customer problems, and be thoughtful about how those problems are described and ranked," McAllister wrote.The Kindle Paperwhite, pictured, has gone through several rounds of updates since the original 2007 version was released.
this is terrible news