The deeply reported inside story of Instagram is the 2020 business book of the year, according to the FT

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Looking for business books to inspire you or even to give as gifts? Here are some of the top business books of the year. (via CNBCMakeIt)

UKRAINE - 2020/11/06: In this photo illustration an Instagram logo is seen displayed on a smartphone. Looking for business books to inspire you or even to give as gifts? Here are the top business books of the year, according to The Financial Times and McKinsey, including their Business Book of the Year winner for 2020 and the five runners up for the award.

Bloomberg News Technology Reporter Sarah Frier speaks onstage during the Onward18 Conference - Day 1 on October 23, 2018 in New York City. In "No Filter," Frier goes behind of the scenes of the social media platform, using exclusive interviews with the co-founders, employees and influencers to show how the photo-sharing app has fundamentally changed the way we live.

Instagram was founded in 2010 by Kevin Systrom and Mike Krieger but was later acquired by Facebook in 2012 forwhen it only had 13 employees. In the book, Frier details how Systrom and Krieger grew frustrated with Facebook's culture after the acquisition and ultimately quit. Kevin Sneader, McKinsey's global managing partner who presented Frier with the award, described "No Filter," which was published in April, as a "compelling saga about how this start-up phenomenon deeply embedded itself into the global cultural Zeitgeist.", discusses the rising mortality rate among white, non-college-educated Americans.

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