How LendingTree reduced call times, increased leads, and saved $145,000 a year - Business Insider

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How LendingTree reduced call times, increased leads, and saved $145,000 a year ServiceCloud ad

, a loan comparison website, was growing, it needed to improve its customer data system to support various teams and partners.

LendingTree knew it needed to improve information flows as the company experienced fast growth. The business is complex: It's an online broker that allows consumers to do comparison shopping for lenders and offers 16 services ranging from credit cards and car loans to mortgages, insurance, and business loans. The company works with 500 vendor partners who provide the loans.

"Our homegrown applications were limited and siloed, and automation was almost nonexistent," says Jason Stefanacci, LendingTree's director of business enablement. "We needed a way to scale while meeting our revenue targets."LendingTree adopted Salesforce Service Cloud and Mulesoft to unify information.

To further assist lenders, LendingTree created a Salesforce Community Cloud where the lenders they work with can define their criteria, access the company's knowledge base, and submit questions, which are automatically routed by issue and sent to the right LendingTree representative.ServiceCloud has given LendingTree better analytics from its call center interactions.

For example, if customers are unsuccessful in obtaining a mortgage, their information is passed to the credit services team, which may be able to help them boost their credit scores. Updates are shared with the mortgage team, which can encourage the customer to try again when the financial picture improves.

 

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