Since its launch in 2007, the Instagram-favorite activewear brand Alo Yoga has leaned on its holistic outlook and Ayurvedic roots set in place by its co-founder and CEO, Danny Harris, who had his own transformative experience within the practice.
Known for its healing and antioxidant properties, the Indian superberry Amla wasn't only the key to Alo's beauty debut, it was the impetus. "When we discovered the power of Amla and that it has the highest potency of antioxidants and Vitamin C, it inspired us to redefine the beauty industry by offering products that deliver beauty from within, and we wanted to get it out as soon as possible," Harris shared with NYLON over email.
After two years of development, Alo debuted the Glow System on December 8, including seven total products the brand has deemed essential across face and body. On the skincare front, the collection includes a foaming