The FTC calls for Facebook to be broken up, Twitter audits brand-safety tools, and Dentsu staffers worry about job cuts.Facebook was hit on Wednesday with two big antitrust lawsuits, one from the Federal Trade Commission and one from 48 state attorneys general.The lawsuits allege that Facebook used a strategy of neutralizing competitors before they could threaten the company's dominance of the social-media market.
Lara O'Reilly reports on how Twitter is trying to get its brand safety controls and measurement metrics independently audited by the Media Rating Council. The company is also set to announce partnerships with third-party brand safety software firms and conducting research into how consumers view ads when they appear next to unsavory content.
Advertisers have long pushed tech platforms for more controls to help steer their ads away from harmful content.At advertising giant Dentsu, people worry about huge job cuts and mull the growing influence of data agency Merkle
profgalloway I was about to thank profgalloway and US antitrust officials for saving me from Facebook when I remembered that I never opened an account antitrust
Again this is so fucking dumb also if FB has to sell those companies wtf is gonna happen to GOOG MSFT basically every big tech giant? Also was the CRM Slack merger no just approved? As if that was not going in the exact same direction.. Bunch of hypocrites
I totally agree. They are slowly starting to saturate into one app.
profgalloway Facebook 🖕
GOODBYE MONOPOLY 😘😘😘😘😘
Yes they do!
profgalloway
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