Business Insider selected top people from North America, Europe, and Asia Pacific that have beenFrom North America, we had Instagram's VP of product, founder of design firm Eight Inc. and, CEO of Italian business-transformation company Alkemy; andThey discussed the seismic shifts they've seen in the industry and how they're selling their products in this new world and adapting to a new work environment.
All that and more below, in the transcript from Business Insider's Marketing Transformers roundtable. What has been the biggest way the pandemic has changed marketing overall?What has really struck me is the rise of conversations we are having with consumers. People are more connected with and having more conversations with each other, but also with our brands, experts and beauty advisors. And so, marketing has evolved from being very visual to very conversational.
E-commerce has also been a little bit of a lifesaver. During the pandemic, it's compensated for more than 50% of our losses in brick-and-mortar.With many of us working remotely, what about that shift do you think will change for the long term?The pandemic has everyone questioning whether we really need to slip into the office nine to five. We will probably end up as a business that works remotely or works from home for a good part of the month.
We're going to see the whole notion of work having a pretty radical transformation in the near future. What happens to our social order when we have autonomous vehicles, for example, which displaces a force of people who made their livelihood as taxi drivers? Or people in factories who are being in some way impacted by that change in technology? All this has a huge negative social impact if we're not designing for it and planning for it.
ING_news 👉WELLS FARGO reported BUYING BITCOIN now is similar to the 1850's GOLD RUSH! 🙊And, in the MIDST of a BITCOIN SUPPLY SHORTAGE, Microstrategies INC is putting a $400 MILLION dollar purchase order together to buy MORE BITCOIN! They already have $475 million invested! 🔥BITCOIN!🔥