Reddit Snaps Up Dubsmash to Expand in Fast-Growing Video App Market

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Fifteen-year-old Reddit said its purchase of Dubsmash, with its free app for creating and sharing user-generated videos, is its first major acquisition

By Sarah E. Needleman Close Sarah E. Needleman Updated Dec. 13, 2020 9:36 pm ET Reddit Inc. said Monday it bought video-sharing app Dubsmash to expand its presence in one of the hottest corners of the internet: user-created video.

User-created video is behind the success of the hit app TikTok, which has inspired Facebook Inc.’s Instagram and Snap Inc.’s Snapchat to introduce similar services. Also popular are platforms that let users broadcast live video such as Amazon.com Inc.’s Twitch and Alphabet Inc.’s YouTube. “The cost of video keeps going down, the technology for recording and encoding it keeps getting better and better, and on the advertising side, video ads are more effective,” he said. “They’re more visceral and engaging.”

 

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HANGON KIDDOS - don't pretend you're being journalists now. put down the typewriters and go back to your blogging.

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DrJillBiden Apologize!

Apologize!!!!

ApologizetoDRBiden

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