Amazon's Halo can now be purchased by anyone—but it's late to the game - Business Insider

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While the wearables market is growing, Amazon is late to the game, and people aren't comfortable with how invasive the Halo is

Amazon's Halo release builds on a busy year of healthcare disruption.The Halo band and accompanying app—which measures health factors like body fat percentage, activity, sleep, and tone of voice—first launched in August on an invitation-only basis. The tech giant reports that it took feedback from invite-only users to debut a new feature, insights, which enables users to to view patterns—such as "peak periods of positivity and energy" per CNBC.

new job listings for the service, hinting that a consumer-facing rollout of the platform could soon be on the horizon. this month, arriving on the heels of its Amazon Pharmacy business launch. Its latest moves indicate that Amazon is claiming its stake in every corner of the healthcare ecosystem. For example, HealthLake—powered by Amazon Web Services—lets healthcare organizations store, transform, and analyze data in the cloud.

 

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