in 2020 , defined by the growth in share of consumers who expressed an interest in the brand over the course of a year.
However, for advertisers, reaching streaming audiences on ad-supported services will still be difficult given the popularity of ad-free platforms. According to Nielsen's August 2020 "," Netflix, Amazon Prime Video, and Disney+ accounted for nearly half of all time spent streaming in the US in Q2 2020. Hulu and YouTube, which both offer ad-supported options, made up an additional 31%.
In 2021, HBO Max and Disney+ are both expected to substantially ramp up their content slates, which will likely draw more viewers. And as the US moves toward an economic recovery, the appeal of ad-supported services like Tubi may diminish. Therefore, growth of time spent on ad-supported services would be more limited, and advertisers may not see the surge in streaming inventory they're hoping for.
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