Venture capital arms at P&G, Mars, AB InBev and Kraft Heinz are continuing to review and fund startups, even as the pandemic rages on.
Functioning as venture capitalists, the executives leading these shops are continuing to review startup pitches and make investments in startups they like, even as coronavirus makes the job of getting to know executive teams harder. The experience illustrates a key quality that Sudakov and Kinship look for in the founders it works with: "Fundamentally, we are looking for people that have a specific personal passion in this area," Sudakov told Business Insider.
Many of the founders it works with come to Radford and her team with little more than an idea. "I don't think even some of our partners even know they're startups in the traditional sense," she said. "We are more of a hands-on partnership model," Radford said. Startups should be "clear on where their strengths are and the opportunities where they would look for P&G's help."
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