: The National Tourism Policy 2020 - 2030 launched today, aims to ensure continuity of the country’s tourism industry as well as bring back Malaysia as the preferred tourism destination at the global level.
Prime Minister Tan Sri Muhyiddin Yassin in launching the policy online said, this would be achieved by strengthening competitiveness, encouraging sustainable and inclusive tourism sector development as well as planning for future disasters. He said the policy would be implemented through six main strategic thrusts, namely transformation of governance, creating an inclusive tourism investment zone and intensifying digitisation in the tourism sector.
In addition, the core thrusts involve enriching tourists experience and satisfaction, strengthening commitment to sustainable tourism and increasing human capital capacity in all tourism sub-sectors.-