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AirAsia in major pivot to digital business to stay afloat

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WHILE the Covid-19 pandemic has seen the global aviation industry suffer tremendously with massive lay-offs and airlines scrambling to get a foothold on financial stability, Malaysia's AirAsia is one company that is busy thinking out of the box to reinvent itself and stay afloat. Read more at The Business Times.

Ms Aireen said the pandemic and the significant downtime of flights gave the company the opportunity to fast-track its digital transformation strategy.The ongoing digital transformation has also allowed AirAsia to create hundreds of jobs for its own staff.

WHILE the Covid-19 pandemic has seen the global aviation industry suffer tremendously with massive lay-offs and airlines scrambling to get a foothold on financial stability, Malaysia's AirAsia is one company that is busy thinking out of the box to reinvent itself and stay...

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