Why Apple became a $2 trillion company in 2020, and what could come next

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Apple's share increase took it well above a $2 trillion market value. In 2021, analysts and shareholders say iPhone sales and services are still the story.

If commission rates are forced lower and it hits revenue for the App Store, which it will, that is a negative, but it is hard for analysts to forecast what the revenue reduction might be. Sankar thinks it will be manageable for Apple and among the two legal risks that are the most "imminent" threats to Apple, the Google case is the more significant.

"Services, Airpods, Macs, the ecosystem, all of that is a major part of the rerating we have seen," he said, but he added that amid a pandemic lockdown and consumers distress, the company sold close to 200 million iPhones. "It is not a crazy number," Sankar said, but he and other analysts say the timing of adoption is uncertain and will be key to the iPhone annual sales number. "If you go and look at the telecom history, all the 3G, 4G cycles last a long time and we're at the beginning of 5G. It's the next 10 years."

 

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