Athleta launched its first sleepwear collection this week, a 34-piece line available in stores and online that includes lightweight tees, culottes, and camisoles.
The launch of the 34-piece line — which includes lightweight tees, culottes, camisoles, among other items — comes on the heels of a particularly impressive year for Athleta, includingin its most recent quarter. According to Jana Henning, Athleta's head of merchandising, the sleep collection marks the latest effort in the company's foray into lifestyle categories that transcend traditional athletic and athleisure apparel.
Henning said the sleepwear collection, which officially debuted in stores and online this week, was inspired in large part by customer feedback and focus groups, during which the brand discovered a level of high interest in "holistic wellness."
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