Doggie desserts: Ben & Jerry's enters the pet food business

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Think your dog deserves dessert? So does Ben & Jerry's.

Think your dog deserves dessert? So does Ben & Jerry's.

Ben & Jerry’s is the latest food company to pivot to pets, sensing opportunity as more Americans acquire furry friends. The number of U.S. households with pets rose 6.5% to 84.9 million between 2015 and 2020, according to the American Pet Products Association, a trade group. Lindsay Bumps, a global marketing specialist with Ben & Jerry’s, said the company had been eyeing the exponential growth in pet spending and started developing its dog treats early last year. The company consulted with a veterinary nutritionist, regulatory consultants and others to make sure the treats are safe and easy to digest, said Bumps, who is also a certified veterinary technician.

 

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Is this news, or a paid promotional announcement?

or just freeze a cat turd, save the environment the whole fucakrie of the whole idea

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Great, so now my wife AND my dog can be mad at me for eating all the ice cream.

😲👀

No thanks

Ben and Jerry’s can suck it.

fooolia mkmcw12 for da doggiez :D

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