How the Brick House Cooperative divides its revenue from media bundle - Business Insider

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How the 9-publication cooperative Brick House designed a revenue splitting system that could be a model for new media bundles

, two worker-owned publications that launched in the last six months, the Brick House Cooperative vests its power in its employees. Unlike Defector and Discourse though, the Brick House Cooperative is not one publication but nine, working together.

"The entire structure is dedicated to: If it grows, the people who are in it are the ones who are going to benefit," Bustillos said.Currently, the Brick House Cooperative site has no paywall, though the group plans to implement one in the next few months, and has been selling subscriptions in advance of the tech roll-out. Readers will be prompted to subscribe after reading between three to four articles, Bustillos said.

If a reader subscribed directly after reading a specific publication, that publication receives 50% of the revenue, 25% goes to the cooperative, 10% is distributed equally among the member publications, and 15% is distributed among member publications in proportion to their share of the total number of bylined articles.

 

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