Some of the business strategies that initially brought Subway the most success haveDuring the 2008 recession, Subway marketed its $5 footlong, which found traction as people looked to trim their spending habits. However, footlongs became less and less likely to fall under $5, as most menu items did not qualify for the purchase despite Subway's marketing campaign. as Subway required customers to buy two footlongs instead of one in order to get the deal.
Just a year later, for the first time in its history, Subway closed more stores than it opened in the US. Subway stores have become less attractive to franchise owners over the years, as largely stagnant prices have made it increasingly difficult for owners to turn a profit. Since the fall out from Fogle, Subway has continued to attempt new marketing strategies. In January, the chain updated their menu to include