Amazon, Alphabet and Salesforce are all investing in a $28 billion company that crunches big data

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Amazon is getting involved in the start-up, Databricks, at a later stage than it usually does.

The transaction, which values Databricks at $28 billion, shows the top three U.S. cloud providers recognize that the company represents an opportunity similar toDatabricks rose to prominence because it helped companies implement a version of Apache Spark, an alternative to the Hadoop technology for storing lots of different kinds of data in massive quantities. It can help clean up data for exploration in data visualization software such as Salesforce-owned Tableau.

The Databricks software gives companies a simple way to run this sort of software, without having to worry about configuring and updating it. Increasingly Databricks is also"We're 100 percent cloud-native," Databricks CEO Ali Ghodsi told CNBC in a 2019 interview. That same principle applies to Snowflake, which Salesforce had also invested in and has demonstratedAmazon, the largest cloud provider, did not put money into Snowflake before it went public.

 

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'Helps crunches' not sure if been write correctly.

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