PepsiCo Composite
It's an historic day for all Americans ... who love pancakes --"Aunt Jemima" is officially out, and Pearl Milling Company is in. PepsiCo -- the parent company of the syrup giant -- announced Tuesday it is"starting a new day with Pearl Milling Company ... rooted in the brand's historic beginnings and its mission to create moments that matter at the breakfast table."and created a new logo that's still tied to history, but without the stereotyped image of a Black woman with a headscarf in the kitchen.
The previous logo had been a staple for more than 130 years, but PepsiCo admitted,"While the Aunt Jemima brand was updated over the years in a manner intended to remove racial stereotypes, it has not progressed enough to appropriately reflect the dignity, respect and warmth that we stand for today." The character, of course, was based on an 1800s"mammy" -- a black servant in a white household. The"Aunt Jemima" figure was portrayed by a real-life woman namedPepsiCo says the Pearl Milling Company name is a nod to the 19th-century company that created the original ready-made pancake mix. Its new logo uses the same color scheme -- red, white and yellow -- as the previous logo.
Oh no!!! 🤦🏾♀️
Wont be buying this nomore
Utterly ridiculous. We should all boycott until the name is changed back
Fake crap anyway. Buy the real syrup and support small farms.
Log Cabin here I come!!
OMG! 😱 Can’t wait for my pancakes to be covered with Pearls! Just like my aunt wanted them. Maybe when I’m done eating I’ll wear the bottle around my neck just for kicks. rebrandtherebrand
People have become way to sensitive these days🙄 I’ll always call it Aunt Jemima...
Why didn’t they just change the name to “Auntie’s Original” !!!!!
Sad day.
So exactly what was wrong with the old name ?
Stupid
The modern look (of a professional who makes pancakes on the side?) Wasn't enough? Professor Goody and the Waffle Whiffer say you wiffed on this one.
Ridiculous
Their woke ass lost my business 😑
Switched to hungry jack..... And real maple syrup.
That name is just not appealing. They could have came up with something better. It's amazing how Aunt Jemima's face and name made the package stand out when compared to other brands.
another way corporate America is cancelling everyone's culture and goodness! Shame on you Pearl Milling Company. bringbackauntjemima
Wow they cancelled Aunt Jemima! No one is safe. Aunt Jemima has a long history of symbolizing goodness and unity, why isn't that celebrated? Why delete her? bringbackauntjemima We miss her already!
Guess we switching syrups y’all
🙄..Lift your pants people....it’s getting deep..
I Understand whether trying to do this though as a child that was a staple in my home and started a conversation about how race does not matter you can't draw beautiful photo without all colours
Who’s with me on not buying this knock off of America’s Favorite Aunt to have pancakes with? wewantauntjemimaback
Yeah I'm sure the family of the lady pictures is thrilled they aren't getting paid to use her likeness anymore. 🤦♂️
I challenge anyone to find me a more positive, non racist commercial.
Terrible they could have thought of something better
I think it was nice to see her lovely face. To think the recipe came from a wee lady somewhere in America. But when you read the character part on here. The meaning isn’t pleasant. 🙏🇺🇸💙🏴
Aint no Pearl goin on MY pancakes! 😒
Why not gorilla glue
What was the issue with Aunt Jemima? Was anyone offended, and if so, why?
Sadly I would never recognize it and will probably go to Log Cabin.
But I love Aunt Jemima. She has lived in my pantry since the day I was born. Right next to Uncle Ben. For someone who didn't grow up with aunts and uncles these 2 were the most consistent in my life.
It was time
This is ways for the black community not to be recognized or remembered anymore. It’s sad
Pearl Milling Company Syrup sounds like the sludge left after the clams get cracked open with a sledgehammer
I won't purchase it.
Ridiculous never buying it again
If ur actually offended by a syrup bottle, get a fucking life
INGREDIENTS: CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, WATER, CELLULOSE GUM, CARAMEL COLOR, SALT, NATURAL AND ARTIFICIAL FLAVOR, SODIUM BENZOATE AND SORBIC ACID (PRESERVATIVES), SODIUM HEXAMETAPHOSPHATE.
some absolute total bullshit
🙄 whyyyyy!!
Another company that jumped on that bandwagon. These kids gotta stop being so emotional and thinking their feelings matter.
The real crime is calling a concoction of synthetic chemicals “maple syrup” Gonna miss my Auntie tho
All because of niggers
Too far.
Why not remake her photo without the scarf on the head, if that was the issue?
Sucks for the family who just had their history erased
Store brand it is 😂😂😂😂
Ain’t nobody bout to buy this shit
Good job. We have bigger fish to fry.
😱🤯
Racism ended I will no longer tell black people they are inferior. Yay
How many kids are going to get in trouble for going to the store and coming back empty handed because 'they couldn't find it' in the store?
Looks like some cheap off brand now
Oh good, another ignorant decision that didn't help the problem at all. 🤦
Most pearls are white...now I’m offended🤣
There are not many black spokesman keep it on and play her family.
It's crap, fake 'syrup' either way.. No use putting lipstick on that pig.
So all black people get removed from prominent brands? Do they want that? Or was it white liberals that screamed 'racism' again?
her family is upset about the change, they should of asked them first, not some corny fool complaining about bs.
Now that is some racist ass shit
🤣
Pussies folding under pressure. Fuck that syrup.
Welcome to Biden’s America!
Could Mrs. Buttersworth be next?
🧐👎That's so woke I hope you go broke, now go choke on your crappy imitation maple syrup!
This is so full of fail
Boooooo
Still shitty thick sugar water with corn syrup and coloring 🤦🏾♀️🙅🏾♀️😒 not even real syrup
Welp fuck their syrup
You won’t catch me buying a bottle of this bullshit now....dammit man
This is beyond silly. This picture does not define a race of people. First they change her head-scarf to a press and curl and now this?! There are so many other things needing change on this planet. Let's focus on that!!😐🙄
Stupid sad and pathetic
Will not buy this for the remainder of my life. Pancakes are forever ruined, good thing I bought a good supply of Aunt Jemima Syrup before all this. Smh.
Booooo. Racist move. Love Aunt Jemima. Won’t be buying whatever the heck it’s called now.
Might I humbly suggest this
In a few years the white liberals will be complaining about how there’s no black female representation in brand mascots💀
The real racists won! Congrats you idiots.
This is dumb af smh
What's the difference? What changed?
what? why? can someone explain
Pearl Milling? Will the secret ingredient be saw dust? 🙄🤦🏻♂️🤔
They need to change it back. So dumb. Im not buying no damn pearl miller.
Might as well change UncleBens rice too! Ol softer than Charmin society
Still the same great taste
Nooooo to this branding. We appreciate the effort but try again boo PearlMillingCompany auntjemima
Something about Aunt Jemima made it comforting. I can see myself walking right past this new name brand at the grocery store. I read the article less than a minute ago and I can't even remember the name. 🤦🏻♀️
I loved aunt Jemima. Betty Crocker ain't got nothing on her
Guess Pearl Milling Company is the original name before changing it to Aunt Jemima then Quaker oats bought the company
PepsiCo Quaker 👀
Call it Freedom Syrup
How about you change the recipe. It’s just corn syrup.
I grew up with this in my face almost every morning of my life for 44 years. I have mixed feelings, in that I'll miss the original label, but it's a small sacrifice if it's seen now, or ever, as offensive to an entire race of people we share this planet with.
KarlousM shit sound more racist
Sounds so appetizing! I’ll have mine with extra gravel, please!
What in the hell I’d Pearl milling company? What does that have to do with Syrup?
I guess they hate black history then 😏
The US media, corporations, and its citizens are so incredibly toxic with this “divide and conquer” mentality. Scary world we live in today
That's frankiney
Sounds like a lumber yard.
Stupid!!!!!!!
The NYCHA logo though really
Imagine if we put as much energy into actually making impactful changes to real systematic racism and other important things going on as we do with dumb stuff like this.
“Pearl Milling Company” sound more racist
Y’all stay changing the wrong Shit to “please” black people stop fucking shooting us in the streets like animals this a fucking pancake topping don’t nobody give a fuck 😒
Why not name it Mrs Pearl’s and turn it into the “Wheaties” box of pancake mixes. Use the box to feature an outstanding woman of color? The logo could be a shell with pearl inside to represent these women who are pearls of society
Aunt J was a succesful black woman who sold her products and became a millionare 10x over. The current packaging had an attractive middle aged black woman. How the hell was it “racist”?
Ahh, so much justice.
Welp I’m going to get confused when I go grocery shop next week
Suddenly pancake syrup bottles are collectible
Yeah, that's gonna be a generic brand now
Should’ve called it Aunt Susie, with a white woman on it.. Then the woke tards would call racism! And want Aunt Jemima back on the bottle! 🤷🏻♂️
Shoulda gone with like 'Uncle Brimley's' and a picture of the diabeetus guy.
Dumb
What is the issue Leave it be auntjemima
stupid.
I stop caring. Just as long, as the syrup taste the same.
Guess we won’t be hearing from the frito bandito
This is so ridiculous!!! I love Aunt Jemima! ❤️
I wouldn't buy it. Pearl Mining Company.
I don’t purchase it for its name or what it does/does not imply... I purchase it because its damn good on my pancakes and french toast... in other words, they can name it “Great Syrup” and its still going in the basket!
Going to lose a lot money. People don't like change.
This will surely end racism...
And noone eats it anymore, ever
The family of “Aunt Jemima” didn’t even want this. No one wanted this. Unfortunately this brand will probably be bankrupt in a year. Stupid move pepsi auntjemima
'Fake Woke' via YouTube
'a' historic. Stop being ridiculously pretentious.
Should've made it more memorable and call maple syrup what it really is: TREE CUM
Dam Democrats
Sad 😢
Why not call it 'Aunt Pearl's' and continue the Black representation? marketing Quaker
The new name sounds like they are trying to sell chemicals 🤷♂️
If black people can take back the n-word and make it something else, why can’t aunt Janmima do the same Everyone sees her as pancakes and syrup. Seems like people ran out of things to get mad about.
I'm sure it's now poison 🤣🤣
I’m sure this name will offend someone. What group was originally offended?
Imagine using trash like this over real maple syrup...
Still calling it Aunt jemima till I’m outta here
Ah yes, let’s wipe the face of all black people from the things we love and all positive associations and pretend they don’t exist..... ?!?!! This is absurd.
Pearl milling? Are oysters offended?
Look we solved racism!
Now they're going after Pearl?! Ridiculous.
Go woke go broke
That’s the best they could do? Not just “Auntie’s” or something else remotely better?😂
That is just wrong!
Removing a black person from a syrup bottle and replacing her with nothing
That's too hard to remember. Can I just abbreviate it to PMS (Pearl Milling syrup)?
Obviously the strategy here is to create enough public outcry that the ‘Pearl Milling company’ is thus obligated to create an additional ‘Aunt Jemima Classic’ brand. Not because Aunt Jemima shouldn’t be retired, but because Pearl Milling sounds like a textile firm.
That’s the Aldi syrup
Never bought it. I’ve always preferred real maple syrup.
I’m so offended with this new logo. When I read the name pearl is reminds me of a pearl necklace and not the type that goes around a woman’s neck lol
Ridiculous
This is the WEAKEST shit I have ever seen in my life.
Now it looks like generic brand syrup. This is going to fail miserably.
Sorry, but I'm married to Mrs. Buttersworth.
Who they coming for next? Uncle Ben?
How long before someone finds a problem with this?.... Aaaaaad GO!
Liberals have now ruined stand up comedy, movies, TV shows, award shows, statues, museums, journalism, books, speech, science, genders, and now maple syrup. You know they won't stop here.
🤣🤣🤣🤣🤣🤣
Bunk
Bye
Looks generic. Won’t be having this in my pantry anymore
Thank goodness 👏🏼👏🏼👏🏼
It was mass produced sugar solution before, and it's mass produced sugar solution now.
This makes me sad! This does nothing!
Her name is still on the bottle or box so everyone stop complaining or go and enjoy Mrs. Butterworth
Aunt Jemima syrup was not an insult at all to Black people, so I don’t get it. It was more of an honor.
Nooooooooo!!!!!
Change it again.
“There” RacismSolved
😐
i hope the sjw snowflakes are happy now...
I loved it, but when Great Value butter flavor came out, Aunt Jemima was history
Just another example of people taking things too far
There's not a soul I know that asked for this... Faux-woke
I didn't understand why Aunt Jemima or Uncle Ben were offensive?
wow, that sucks, it makes it look Generic.
Is this going to stop them from murdering 789 of each other in Chicago this year?
Pearl Milling Company is the best they could come up with? Yeah, gotta get me some of that “Pearl Milling Company” syrup! smh Maybe the plan is to shorten it to Pearl Syrap?
Getting sick of all this woke shit
😭😭😭 Aunt Jemima is legendary Pearl Milling Company just sounds weird
It's just another sneaky marketing campaign to get us to fight for the original name!
Syrup will continue to suck af
Soft
Why would anyone want unused soda corn syrup on pancakes?🤮
this is just fucking stupid.
Meanwhile...
Probably won’t remember new name.
That’s ridiculous
Sweet now all the races can unite behind how dumb this new name is.
The best way to promote equality is to eliminate all black characters from publicity....Genius!
First syrup next anime is there anything else you people wanna ruin?
No one is going to know it's still Aunt Jemima Syrup and they're not going to buy it now. There was no reason to change the name. In the end you will lose because you listened to a bunch of idiots that throught it was racist. 😡
Happy?
What hell going on in America!?! Washington Redskins logo and now this.
Good to know. I love their all in one pancake waffle mix.
All I see is racist ness. Cause this lady been on the syrup for years.. why they taking her off now ?
bitch when ya have it then bitch when it's taken away...i don't wanna hear shit
Genuinely wondering — not trying to be shitty or question how gross/racist the original branding was or the need to do this — but how many POC who liked the flavor were *not* buying the syrup out of protest? Twitter seems to have not cared.
Gay!
Oh wow
Great News! Now it's named after a caucasian gemstone. Racism is finally extinct!
Got that OG design $45 a bottle
That’s just sad
I’m going right now to buy up every bottle of Aunt Jemima I can find it’s so messed up to take that from her family. So wrong
Yet nothing was done regarding police brutality but they really want you people to be so happy they took an actual person named Aunt Jamima off a syrup bottle and painting BLM murals on streets.
I understand, but I'm guna miss her smiling, pretty face.
I not gonna buy that shit. The racist bastards used a blackqueen face & a racist name for ova decades now they want to change. I won’t buy it & alot more ppl that look like me won’t either
Cancel Culture at their finest. Hypocrites
Fuck cancel culture
What an awful name. Geez! What agency came up with that? Absolutely, horrible.
Nancy Greene....Aunt Jemina 1st black spokesperson & a woman Got rich, laughed all the way to the bank She should be celebrated, not cancelled
Uhhhh?
Racism solved. Free at last!
Are you serious
Wonder if they change it back when they lose millions in sales as people won't go to the store to look for Pearl Milling Co brand. Aunt Jemima was a huge brand name. Most people will treat this like a overpriced generic brand now with this name.
'Pearl' ⁉️ As in 'Pearl Bailey' or As in 'Minnie Pearl'
Even the pancake and syrup look bad.
This some bull
Just call it diabetes in a bottle.
The devil stay busy
jem A Black Woman Wasnt Good Enough Representation? I'm livid they did this I'm done and over the B.S!!!! No More Patronizing
jamesaydelott Idiots
jamesaydelott Very interesting.
Good!
Another black sugary icon erased.
It'll always be aunt jemima.
🤦🏼♂️
The pancake mix is the best, especially with blueberries or a few mashed bananas thrown in. The syrup, not so much. Real maple syrup is totally worth the price.
AMERICA!!! FUCK YEAH!!! 💩🇺🇸
It's not that I don't understand the rhetoric that the picture was representing an African American woman figure from the slavery times and the company was started by two Caucasian men but it definitely lost its home-y charm
Good Ol uncle Pearl Mining Company syrup! Just how I remember it.
Pretty soon we’ll only have white people on products, finally ending racism!
RIP Aunt Jemima.
So stupid
and now the company will go bankrupt and people will switch to a different syrup. all the things you try to change will not make the world better. all you're doing is creating a world of blind sheep. remember, those that forget history are doomed to repeat it
Question: Are Americans of African descent actually happy about this change?
What a joke
Rolls off the tongue
So I'll just keep refilling my last remaining Aunt Jemima bottle.
I HATE CANCEL CULTURE
I look forward to the advertisements, what a TERRIBLE name
Dumbest stupidest friggin thing I’ve ever heard. Never should’ve been changed. Ain’t buying it now
Icon name Aunt Jemima!
Flaky crackers causing more problems than their solving.
I dont want it
I like how the majority of the people who wanted this changed were Gen Z teenagers, especially ones of Caucasian race. I'm not saying a majority, but there are some Africa-Americans (Ones who I talked to it about on the streets)who actually don't care about this they want it back
Everyone happy now?
Well this should end all world problems.
Isn’t it racist to take her off the label? Seems like white washing too me. I understood the Australian cheese cheese brand Coon changing its name but this just seems unnecessary
Oh thank God! I was so worried about this. I’m so happy everything is better now.
Hahahaha
This solves everything that’s wrong in the world !! Yay snowflakes ❄️! 👍🏼
Pearl Milling sounds like a furniture company....smh
Damn not the same feeling... it wasn’t racist having her face in the syrup was it ? It had that warm feeling to it 🙄🙄
This what u ninjas wanted
I wasn’t even offended by aunt jemima.
Sad ! Mrs Butterworth here I come !
No thanks! Let’s move on to a better syrup company.
Pearl milling company already sounds like it causes cancer
Mannnn fuck no 👎🏾🖕🏾
Aunt Jemima still mad at y’all for costing her a job! Like this? Listen to PplsReportPod auntJemima Satire parody podcast blackPodcasts tmz pearlMillingCompany pepsi pepsico fyp explorepage viral funny
😰
Nooooooooooo!!! Not Aunt Jemima!! 😭
So taking a black woman's face and name off the bottle makes them less racist? Strange times we live in.
I just realized mine aint got her pic on it but I picked it out cuz the name!
Stay woke! 😂😂
Nooooooooo
BRING HER BACK! BOYCOTT UNTIL SHE RETURNS!
Yo Jemima is PISSED
The Karen's of this world are ruining this world 🤦🏼♀️ they have entirely too much time on their hands.
If I were Aunt Jemima’s Family.....Id be pissed
Sales about to go way down
Because the cunts needed something else to be offended about ❄️
My pancakes will never taste the same again. I'll miss you Aunt Jemima
...And so racism ends lol
You should use Terry Crews picture instead and call it 'Uncle Tom'
I don't like it... Why are they taking her picture off the brand🤦🏾♀️ Just change the NAME please😑
This is racist. Taking a black lady off the product. Geez!
Pearl Milling Company?
It’s crazy I grew up on Aunt Jemima syrup and pancakes that’s the only mix I use for my pancakes and waffles! Are the mining for pearls?
Weak
Marco41510 TRUCKNUTTzzz this the dumbest shit I seen today
Nice job you super woke cry babies.
This was racist, removing an iconic black woman.
So my Aint yo mamma on the pancake box joke is dead
eBay prices skyrocketing
I like log cabin anyways 😂
Idiotic
Are they giving reparations tho 🤔
TIAAAAAAA!!!!!!!!!!
My Favorite Syrup I dont get the change but Im still using it
Bring back Aunt Jemima
Who is still even buying this mass of chemicals rip-off for maple syrup? this stuff is garbage.
I guess...USA be doing everything except stop being racist 😒
Crazy what this world coming too, there was never a problem before
Good grief
Damn
I actually thought there was a real lady behind this that made spectacular syrup. Who knew
Bullcrap
Huh 🤔 😂 oh boy
Typical white libs.....getting rid of black people. Won't be long until Biden and the gang are sending you to the back of the bus.
RIDICULOUS.
Sad day for all the flap Jack homies
Good. Glad that ugly face is gone. 😂
Thanks woke folks for taking a black lady off the syrup bottle
Now they should replace the corn syrup and chemicals with maple syrup.
Ridiculous
Stupid
Who needs their bills paid 💵
Someone explain why having her as representation for great maple syrup is something that needs changing.
Tf is this ? The color don’t even look the same 😂😂😂
What in the colonisation 😑😳!
FuckN Dumb
Good thing I bought my last bottle
So BrAvE sO wOkE!
Disgraceful.
Why does this sound MORE racist to me?