The fashion industry had to adapt to survive in the last few years, especially through the pandemic. Huge brands filed for bankruptcy, supply chains dwindled, fashion month got cancelled, and consumer spending habits changed drastically.
However, the pandemic has taught the fashion industry some vital business lessons. Consider these tips and tricks to keep your business alive in 2021.Online shopping is a vital part of the fashion industry, now more than ever. Invest in social media, advertising and Google Ads to promote your digital presence. Your brand should have a consistent digital personality and message that catches your target consumer’s attention.
with cocktails and burgers from a local business. The hospitality industry is struggling as well, so why not support each other?If Millennials and Gen-Z make up a large portion of your customer base, it’s time to make your brand more sustainable. Fast fashion has a detrimental impact on greenhouse gas emissions and contributes mass amounts of excess material to landfills. Remaining tone-deaf to sustainability can hurt your brand’s image and earnings overall.