YouTube Star Jackie Aina: There's 'Literally No Excuse' for the Beauty Industry's Lack of Diversity - E! Online

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YouTube Star Jackie Aina: There's 'Literally No Excuse' for the Beauty Industry's Lack of Diversity

for makeup artists to modestly share their tips, a sharp contrast from the high production value and fanfare of today. "I might as well have been a completely different person," the 33-year-old California native exclusively told E! News. "I was living in Hawaii, I was married, I was in the Reserves."

More than a decade later, what began as a way to fill a void turned Aina into a leading beauty influencer, amassing 3 million subscribers and almost 362 million views to date.Of course, much like TV networks or other media outlets, not all beauty YouTubers are the same. It's a personal platform, where viewers often feel like they're sitting down with their favorite influencer in person as pals. What the talent wants to say, share, teach or promote is up to them.

 

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Tell them Aunty Jackie!!! This foolishness has gone on for too long.

Hint! A whole new and wide market share for some enterprising group?

Hell she right! I go to pick out foundation that’s the literal color of my skin yet I put it on and it’s ash grey! No

True

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