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The system is direct-to-consumer and sold through a subscription model that ships cold in a climate-controlled environment every 30 days, which Dr. Davies believes will take some of the hassle out of buying a probiotic. “Probiotics work best when you take them on a daily basis, and if you take it for 30 days then forget to order it again, you’re throwing your whole system off and have to build that flora back again,” she says.
While convenience is no doubt at the center of the brand and its technology, though, LYVECAP is also on a mission to break through the noise surrounding probiotics, which Dr. Davies believes is the biggest hurdle. “The word probiotic is so associated with wellness, but what I’m hoping people will understand is that you can’t just randomly put bacteria together and hope that magic happens. You have to bring the right bacteria together that then immunologically change the game,” she explains.
At $150 a month, LYVECAP STRONG comes at a higher cost than most probiotics, but Dr. Davies believes it’s well worth it. “Without even looking at the science or the strains behind the product, but just looking apples-to-apples at the CFUs and comparing the bacteria, we’re actually less,” she says. “What you see a lot is a product that has 10 billion or 100 million CFUs, so it might cost less, but it’s also not going to do much.