during the Royal Couple's much-photographed tour of Australia in 2014.
The exposure led to a slew of domestic wholesale orders and the brand's first brick-and-mortar store in Sydney's creative, hip Darlinghurst neighborhood. Her sister Simone came on board quickly thereafter to complement Zimmermann's design creativity as creative director with her acumen for "all the practical things — getting things done and actually working out a proper business.
During Zimmermann's early morning , evening call, she looks back on why her vision for changed the then-staid swimwear category, how the sisters took the brand from homegrown Aussie darling to international powerhouse and the A swim look from the Zimmermann spring 2015 collection. Photo: Fernanda Calfat/Getty Images for Mercedes-Benz Fashion WeekOur swimwear was intrinsically intertwined with clothing. In the '90s, that was not how swimwear was looked upon.
, so it was early on in their business as well. But they were then extremely and obviously well-known and defined what their business was going to become. Again, I would say that they were a game-changer for us just for the worldwide exposure. The fact that they embraced what we did so well and understood it and loved the authenticity of it. They've always had a clear understanding of what our brand is, what the product is and what it can do for them.
Mahsa_Amini NikaShakarami Oplran