Tips for crafting the perfect business pitch and land funding

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The perfect pitch checks 5 key boxes, according to fashion designer Rebecca Minkoff and angel investor Alison Wyatt

. The event is part of the pair's three-year-old Female Founder Collective, a network for women in entrepreneurship.

It's also important to study the people or firms you're pitching, Wyatt said. For some founders, that might be a bank while others might be approaching individual investors. Tailor your pitch to what matters most to them. "Tell it in a way that there is that emotional connection, that personalized aspect to it," Wyatt said.Most investors and founders who have secured investments will tell you thatwill instantly bring it to the next level. If you haven't been in operation long enough to share revenue, profits, and customer insights, use statistics within your market to show demand for your product or service.

To keep that disconnect from floundering your pitch, Minkoff suggested founders have a plan to address any hesitation from the person you're pitching.

 

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