Resilience can take shape in many ways when you're a business owner. Entrepreneurs are constantly pushing themselves, taking calculated bets, or doing something that others might call a little crazy, but to them there is no path forward without a little risk and reward. It takes an immense amount of grit and dedication to try new things and bounce back if they don't work out.
For business owners like you, that unwavering dedication to serving customers, being there for your communities, and staying hopeful during difficult times is a priority. And for your customers, it's palpable. and found that 61% are optimistic that their companies will do better in 2021. Millennials and minority-owned business owners are the most optimistic, with 75% and 72%, respectively, believing that their businesses will improve this year.
Resilience is not just an academic term in psychology textbooks. It’s a skill that leads to tangible results, particularly for small business owners. These days, it might take a few different shapes: , or a change is in motion, while 73% of those that pivoted say they will change what they do again this year. To continue to serve customers, you may need a different set of tools and systems in place.
are using more digital tools during the pandemic. Among those who use these tools, the majority project less revenue loss and are even 4.5 times more likely to predict an increase in their business revenue. Whether you sell online or take phone orders, one of the systems you may be rethinking is your payment processor.
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