Hanahana Beauty Founder Abena Boamah on Growing Her Business and Drawing Hair Inspiration From Her Ghanaian Roots

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Abena Boamah has been keeping her community moisturized since 2017, when she founded Hanahana Beauty. Here, the founder reflects on her growing business and where she gets her hair inspiration for Vogue's TextureDiaries series

the place for moisturizing whipped shea butters, sourced from Ghana, in delicious and hydrating scents like lavender vanilla, eucalyptus, and bamboo coconut. Boamah has nurtured a passion for skin care from an early age. “Being Ghanaian, growing up, I always associated beauty with cleanliness and being moisturized. I was always told to look put together and to moisturize before school,” the founder, who now splits her time between Chicago and Accra, Ghana, tellsover a Zoom call.

The same remains true for Boamah today. “I feel like people know me for my curly crochet styles or my braids,” she says. “But I never really wanted it to be a notifier. Exploring hairstyles has always just been something I do for me.” She’s always been into protective styles, especially since her track days at Wooster College. “I’m also just kind of lazy,” she says with a laugh, “so protective styles help.

 

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