‘Satan Shoes,’ Nike Lawsuits and the Booming Sneaker Bootleg Market

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It's not just the Satan shoes: There's currently a surge in bootleg sneakers that creatively reimagine your favorite Nike shoe

in partnership with Mschf, a controversy-baiting product design firm in Brooklyn. Within a week, the unauthorized shoes drew a blizzard of publicity, and Nike obtained a temporary restraining order against Mschf., with Mschf agreeing to buy back the sneakers from customers at their original $1,018 price—Mschf claimed that 665 of the 666 pairs it produced had been sold.

The “Satan Shoes,” while particularly sensational, are in fact just the latest in a number of highly creative, highly unapproved bootleg sneakers that riff on well-known Nike designs. These shoes are not your traditional cheapo copies that knock off the exact look of an existing Nike model. Instead, they take a popular silhouette like the Air Jordan 1 or the Nike Dunk Low and rejigger the codes of the shoe, spicing it up as a DJ would remix an existing song.

This latest bootleg bonanza began in 2019, when Trevor Gorji, a 22-year-old college student at the University of Southern California, released his “One in the Chamber’’ sneakers under the brand name

 

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Madness and insanity have become normal to us now, I guess. WTF

horrible

Two children caught my attention praying Asr, in the chapel on the side of the road, here the worshipers were self-convinced and well-educated. Happy for those who raised them, as their hardship has borne fruit! The picture is in Wadi al-Qadi, Taiz

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