What I Learned From Starting a Cannabis Business During a Pandemic

If you told me four years ago that I’d be launching a cannabis brand from Mexico City into the U.S. market during the deadliest pandemic of the 21st century, I would have told you that you’ve been smoking too much weed.

You don’t need a degree from Oaksterdam or Oxford to know that starting a cannabis business is difficult. I’ve spent the past 16 years working in various areas of the industry, and it’s saddening to see that women executives still only make up 26.8% of a majority-white and male-dominated arena. According to the last comprehensive survey on, only 4.3% of executives are Black, 5.7% are Latinx, and 2.4% are Asian.

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