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Next Billion-Dollar Startup: Entrepreneurs Create $750M Bra Business By Exposing Victoria's Weakness

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As bra business competition gets stiffer, Heidi Zak believes that ThirdLove’s data will continue to set it apart. “If you use it in every part of your business, you just get smarter faster, and it makes it so much harder for other people to catch up.”

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Next Billion-Dollar Startup: Entrepreneurs Create $750M Bra Business By Exposing Victoria's WeaknessOnline bra business ThirdLove is clawing market share away from the big players. The key factor to its success: 600M data points from its online questionnaire Their concept has proven very successful! A great leadership team and marketing strategy in place! Much continued success ThirdLove
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Next Billion-Dollar Startup: Entrepreneurs Create $750M Bra Business By Exposing Victoria's WeaknessBy collecting measurements from real women, ThirdLove created a better fitting product and grabbed more than 1% of a $12 billion market in the process. Well I do love the idea. Most people can't afford $68 a bra or $198 for a body suit. If you made it more affordable then maybe.
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