At the Forbes Under 30 Summit Kickoff, Tia Mowry-Hardrict and Trina Scott discussed how they're putting action behind their vows to be community advocates., while Scott is the chief diversity officer of Rocket Cos. But when it comes to how they connect with consumers and exercise social responsibility, they share a common strategy: Be authentic.
Even without quotas, leaders should still be held accountable, she added. “But it’s not just from the senior leaders in making statements and showing that this is important. It’s also team members holding each other accountable to ensure that we have an inclusive environment. Those two things have to blend together in order to have a healthy and robust organization.”
As it turns out, consumers are paying close attention to the values of the brands they support. A survey conducted byduring the summit found that nearly 50% of attendees make sure brands have strong social responsibility initiatives before supporting them. “I see myself as the customer,” adds Mowry-Hardrict. “Whenever we’re looking at our product, I’m always looking at if I want to buy it, from a marketing standpoint, from a pricing standpoint.”