After ‘Bang’-Up Job With AJR, Industry Vet Steve Greenberg Brings S-Curve Records to Disney Music Group

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Veteran label exec, S-Curve Records founder and noted pop historian Steve Greenberg will re-launch the label, which recently celebrated its 20th anniversary, at Disney Music Group. Andy Grammer is …

. Andy Grammer is the first artist under the new partnership and will release a new single, “Lease On Life,” on June 28.

With AJR’s current success , Greenberg has solidified his reputation for knowing a little something about sibling harmonies. When the band’s three brothers – native New Yorkers Jack, Ryan and Adam Brett Met – came to Crush Music’s Jonathan Daniel looking for help, the manager immediately thought of Greenberg, knowing his track record. Greenberg discovered and produced the first Jonas Brothers album during a short run as president at Columbia Records.

Eventually signing them to S-Curve, Greenberg refocused the group from a pop trio into an alternative mainstay with a series of Top 10 singles. One of his proudest accomplishments was breaking the band at alternative, no easy task for a group perceived as Top 40. Ironically, “Bang!” from this year’s cheeky smash “OK Orchestra,” has returned AJR to the Top 40 format. The track was also named best rock song at the recent Billboard Music Awards, where they also performed.

Greenberg didn’t much like the recording, but was impressed with his voice, and when he found out he had two older brothers, Steve went to work, using his experience with the Hansons to form what he thought could be a neo-punk garage band along the lines of the Ramones with Nick, Joe and Kevin.

 

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