How one business owner supports working parents in the pandemic

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Melissa Wirt is the founder of breastfeeding apparel company Latched Mama. Her parent-friendly policies are setting a new standard for flexible work. Presented by MicrosoftTeams

Melissa Wirt spent the last 15 months creating new policies and adjusting older ones around her employees who are also parents.Melissa Wirt is the mother of five and owner of nursing apparel company Latched Mama.

"Our 'why' at Latched Mama has always been supporting parents, since the day we built the brand," said Wirt, reflecting on her ability to assist working parents during the crisis."It was relatively easy when the culture was already set up to allow people to be parents first and just adapt to what they needed.

"My philosophy as a business owner is that I want somebody to be able to bring their entire self to work," said Wirt, who manages a 40-person company."And it's really hard to bring your entire self when people don't realize that your entire self also includes your children." "We were flexible about training entire families because we found that would help us make sure that needs are being met at home as well as needs for us as a company," Wirt said.

 

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