Rent the Runway enters $33 billion fashion resale market as it looks to build back from pandemic lows

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.RenttheRunway is betting that second-hand and sustainability will be strong themes coming out of the pandemic. CEO Jenn_RTR discusses the company's plans to enter the fashion resale market.

The total resale market in the U.S. will be worth more than $33 billion by the end of this year and is on track to top $64 billion by 2024, according to GlobalData.

While Rent The Runway closed its retail stores due to the pandemic, it still has a network of drop-off locations in major cities, including New York.Following a rocky year, Rent the Runway said customers are coming back to its app and showing signs they're eager to dress up again for brunches, birthday dinners, baby showers and bachelorette weekends.

Rent the Runway is also seeing what it calls unprecedented membership growth in second- and third-tier markets — including Nashville, Tennessee; Charleston, South Carolina, and Charlotte, North Carolina. It is also seeing in even smaller towns — including Chapel Hill, North Carolina — membership growth running 50% faster than major metros.

 

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