, a space that even in its infancy had fostered a small, intimate community of loyal clients and emphasized the holistic experience of getting a haircut. But while Jones had to grieve the physical space she lost due to the bleak circumstances, she turned a setback into a new opportunity; one that would allow her to campaign for change she's long been wanting to see on behalf of the hairstyling community.
For Jones, the seed of the campaign was planted when she began reflecting on the challenges she faced navigating pregnancy and new motherhood in the editorial hairstyling industry.