Phillip Lim Is Rebooting His Menswear Business - PAPER

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has been a go-to for chic, sexy womenswear that reinterprets classic silhouettes. Technical knits, versatile outerwear, and sensible accessories have become a mainstay of the New York brand. Lim's exploration of ingrained sartorial codes — deconstructed blazers and thoughtful separates — has long made him one of the hottest tickets of NYFW., a movement created in response to racism and xenophobia against Asian Americans related to the COVID-19 pandemic.

that is an homage to the tenacity of New York City. The collection features a variety of versatile staples for the modern man. Although the brand has released men's items in the past, this new format marks a new chapter for how Lim will approach menswear dressing. Indeed, this month's drop is a stark departure from the traditional fashion system of large"see now, buy later" seasonal collections. Instead of releasing the line six months prior, Lim dropped the collection in mid-June to ensure that consumers can readily access the pieces just in time for the summer months. His business model is the latest in a long line of brands flouting the usual fashion calendar for less dense drops — Acne Studios, Marc Jacobs, Helmut Lang, among others.

The collection itself subtly toys with print and color and is a simplistic exploration of menswear silhouettes. Basics like t-shirts and pleated trousers ground the collection while playful red and black motifs create a sense of energy for the modern New York man. The kit also places a distinct emphasis on utilitarian accessories and details.

"When we were redesigning men's, we wanted to go off instinct; what pieces felt essential to his wardrobe," Lim said in a statement."It is a reboot and rebuilding of the pieces he needs to create his perfect wardrobe. The kits are meant to be styled within each other."

 

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