The American Film Market, following Cannes’ lead, says they are planning a return to an in-person market in Santa Monica this year.this year, taking place November 2-7,” AFM managing director Jonathan Wolf wrote in an email to industry executives. “California has fully reopened and we are optimistic that the travel restrictions still in place will be lifted soon.”pandemic.
AFM, which unlike Berlin and Cannes does not run alongside a film festival, could be most affected if the independent film industry decides to permanently shift most of its business online.