How This Anthropologist Is Challenging The Way Women Think About Business And Money

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Melissa Houston is a Certified Professional Accountant (CPA) and a multi-passionate entrepreneur. Melissa is the host of The Business Society podcast and founder of thebusinesssociety.co who helps entrepreneurs understand how to manage the money in their business so that they can make their business more profitable. Melissa's passion is helping entrepreneurial women overcome the finance issues and earn more profit in their business and personal lives. She understand how to improve your profits without even having to make another sale. Melissa has over 20 years of business experience with large and small corporations, government, and not-for-profit industries while specializing in Internal Controls, corporate accounting, budgets, financial reporting, corporate & personal tax, audit, and SR&ED. Melissa is the co-founder of Black Oak Marketing & PR Agency which focuses on helping startup tech companies create unique content that drives traffic, engagement and sales. She is the proud mother to two kind and beautiful teenagers and a proud wife to her husband Jamie.

1. Women are not good in business

More diversity on a team and more women in senior business roles leads to more creative teams and better business.Women are excellent leaders. We can lead by example, make tough decisions yet empathize with individuals who are negatively impacted by those tougher decisions. Women make up some of the best business leaders. Women can lead with empathy while still getting the job done. Tasks don’t need to be completed between the required hours of 9-5, and women are aware of this.

. Women are smart about money and tend to be more conservative investors and less likely to take financial risks, but they are knowledgeable. The bottom line is to truly succeed at business and be the best entrepreneur or business owner that you can be, you need to smash these myths. Women are smart and capable, and we’re smashing more glass ceilings than ever before. Follow your instincts and your dreams, and don’t let the voices of the past hold you back. Diversity is where it’s at now. Inclusion is essential.

 

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