A grassroots campaign is calling for big business to support Australia's COVID-decimated music industry by using songs from local artists instead of royalty-free tunes for customers to listen to while on hold.
"I actually didn't have a problem with that but it was the 15-second snippet of the same instrumental on loop that literally drove me a little loopy," she told SBS News. She said being able to showcase and support local musicians by revamping how businesses use hold music would also improve the experience for customers.
"No one really knows what’s going to happen. As a live band, the majority of your income comes from playing live shows and if you can't play live shows then that makes it quite hard to make a living," he told SBS News.
An excellent idea …so much new talent like kingsman_khan as well as many existing artists .. lots of talented people who need to be supported by local industries Not just on hold music but in-house music woolworths coles JBHiFi HankJongen ANZ_AU ElliottShayne melsilva
Not convinced APRA in this context stands for the Australian Prudential Regulation Authority ...
Be good if they also supported the visual arts by buying works from locked down commercial galleries & artists for their corporate collections. Most of them have dedicated curators…where are they with 100’s of shows canceled or only online?