When the pandemic struck last year, rural businesses nationwide feared it would send them to the wall.Tim Thompson has more than 30,000 subscribers on YouTube who watch his fencing innovation videosAustralian-made fencing products are selling to a global market thanks to the internet and social mediaIt robbed small, often family-run enterprises, of vital means of demonstrating and directly marketing their products.
It's just one of a range of innovative, Australian-made fencing products finding global sales thanks to the internet and social media.When COVID hit, Ashley Davidson quickly rallied other small-scale manufacturers of fencing products. They set aside their rivalries and agreed to promote each other's products. Some didn't have a website, let alone a Facebook page, but social media became pivotal.
The dog fence in northern South Australia is 5,400 kilometres long and protects sheep from wild dogs and dingoes. A high-tech machine co-developed by Mr Davidson now punches out products around the clock. At last count, the clips had been posted to 15 countries. Mr Casamento's version can be installed without digging a hole or needing a tractor. He invented it several years ago after a day digging post holes by hand.
"He's got a good following, and he does a good job and tries to be quite unbiased in what he's presenting, which is great," Mr Casamento said.And just now, with high commodity prices and good seasons, the fencing market is booming. Some farmers are catching up after drought or rebuilding fences after bushfires. Others are putting in more fences to manage grazing stock better or are erecting new, predator-proof ones.
Well people watch a woman lick a microphone online so it doesn't surprise me that there is a fence audience.
New idea. Olympics for farming.
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My father was a fencing contractor for 40 years. He retired too soon.