There is no better time to be excited about the potential and happenings in the Nigerian music space than now. The industry, despite many challenges threatening its growth, is constantly attaining greater heights.
In the mid-nineties when Nigerian artistes started to dip their feet into foreign music genres, you couldn’t envisage that some two decades later, they would be rocking the same stage and crowd as global superstars with accolades to match. For reference, obtainable data by the IMF suggests that Nigeria’s entertainment industry currently generates over $7 billion for the economy and accounts for 1.4 per cent of GDP, with music revenue alone estimated to rise at a 13.4 per cent CAGR to $73 million in 2021.
But things are much different now. Around the clock, music lovers can catch up with the activities of their favourite stars with just a flip to the music channels on DStv.