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As RedBird Capital Eyes SpringHill Investment, LeBron James Continues March Toward Billionaire Status

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LeBron James is one step closer to cashing in on his entertainment business in a deal that would still leave the NBA superstar short of becoming basketball’s second billionaire.

recently valued his stake—believed not to exceed 50%—at approximately $300 million.

The company, named for the apartment complex where James grew up, was founded in 2020 and also includes media platform Uninterrupted, which produces the HBO talk show, and a marketing agency, the Robot Company, which counts JPMorgan Chase, Beats by Dre and Sprite as clients.

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