A fashionably eco-friendly business

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Reign is a fashion label that designs bespoke and gender-neutral clothing made from ethically sourced materials and cotton.

Ntokozo Ndimande, the founder of this business is making bold moves towards saving the environment and reducing wastage through fashion.

The Durban based fashion business designs androgynous and high-end garments as well as athleisure and streetwear clothes. Running a profitable fashion brand while making environmentally ethical business decisions is a skill that Ntokozo is mastering. When clients come to him with a design, he ensures there is transparency from designing, sourcing, and manufacturing.

Covid19 came with lessons on adaptability for the Durban University of Technology fashion design and textile graduate. He had to respond to changes quickly and effectively. By making gender neutral clothes, Reign also tackles wastage because their designs can be worn by men and women. “Our vision is to inspire people to wear eco-friendly and unisex clothes that do not lead to wastage and pollution,” he says.

 

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