Here’s Why Facebook, Twitter And Google Shares Are Sinking Even As The Market Sits Near Record Highs

Shares of major social media companies plunged on Friday, a day after Snap reported earnings that showed advertising revenue took a hit after Apple’s iPhone privacy changes, a trend that also looks set to impact the earnings of competitors like Facebook, Twitter and Google parent Alphabet....

Apple’s privacy changes for the iOS 14.5 update of the iPhone operating system were rolled out in June and July, implementing a new feature called App Tracking Transparency that reduces the effectiveness and profitability of targeted advertising.

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