Beijing understands video games better than most people think, despite an ongoing industry crackdown, according to the co-founder of the Chinese gaming powerhouse XD, which is seeking to upend mobile game distribution with its zero-commission digital store., XD co-founder and CEO Huang Yimeng said he remains optimistic about the future of video games in China, despite recent regulatory hurdles casting a pall over his company’s future.
When Beijing outlined many new “red lines” for game developers this year, further restricting the type of content they can produce, it sent a chill through China’s gaming industry. At XD, losses have been mounting, and the company has been left waiting on approvals for its four self-developed games in China.